Learning From B2C to Design Engaging Advocacy Programs with Luis González

Luis González is the Manager, Global Customer Advocacy at Alteryx. He currently leads the global vision and execution of their portfolio of advocacy programs and was recently named a Top 25 CMA Influencer. He previously worked in client success and engagement at Forrester, where he was first exposed to advocacy research and frameworks. We talked about how his programs blur the lines between B2C and B2B, his triple B approach for building brand love, and truly understanding your customers on a human level.

You can find the full transcript here.

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