Luis González is the Manager, Global Customer Advocacy at Alteryx. He currently leads the global vision and execution of their portfolio of advocacy programs and was recently named a Top 25 CMA Influencer. He previously worked in client success and engagement at Forrester, where he was first exposed to advocacy research and frameworks. We talked about how his programs blur the lines between B2C and B2B, his triple B approach for building brand love, and truly understanding your customers on a human level.
You can find the full transcript here.
Enjoy the podcast? We’d be over the moon if you could rate and review us on Apple Podcasts. This helps more people find out about the show.
This episode was brought to you by UserEvidence, a SaaS platform that provides an elegant way to automate content creation from your happy users and customers, even the ones that won’t share their stories publicly. You can create a library of hundreds of testimonials, case studies, and statistical proof points in minutes. Customer marketers love the solution and it’s has been adopted by leading B2B tech companies like Drift, Coupa and GitLab. You can check it out at UserEvidence.com.