Ari Hoffman is the Global Director of Customer Advocacy at Crowdvocate. He’s had a fascinating journey to customer advocacy, including a career in architecture and small business entrepreneurship, where he first realized the power of harnessing customer voice and building raving fans. We talk about how to avoid the trap of being seen merely as a customer reference machine, why data is crucial for making your case and his favorite metrics for proving value at the business level.

You can find the full transcript here.

Enjoy the podcast? We’d be over the moon if you could rate and review us on Apple Podcasts. This helps more people find out about the show. Thank you!