Jane Menyo is the Head of Customer Marketing at Gong, a company that I think has done an excellent job in terms of modern B2B brand-building. Prior to Gong, she ran solutions and customer marketing for several years at ON24. We talk about the importance of creating programs that can address different objectives at once, examples of her favorite customer engagement campaigns and how to work with customers to evolve your brand narrative.
You can find the full transcript here.
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