Deena Zenyk is the Co-Founder and Managing Partner at The Captivate Collective and the co-author of The Messenger is The Message, a book devoted to the power of advocate marketing. She shares how she explains the value of customer advocacy to skeptics, how the practice has evolved from when her book first came out in 2017, and why advocacy begins even pre-sale. Deena also reflects on the evolution of advocacy over the past 15 years and the emergence of “Advocacy 2.0.”
You can find the full transcript here.
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