How To Engage The C-Suite For Thought Leadership Opportunities with Trish Borrmann

Trish Borrmann is the Director, Customer Advocacy at ServiceNow. Trish really enjoys working with the C-suite and recently helped launch an executive reference initiative to bring in more C-suite customers to participate in thought leadership opportunities. We talked about the channels she utilizes to reach the C-suite, what to keep in mind when working with them, and the importance of prep work and tailoring your plan to each individual. 

You can find the full transcript here.

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