Trish Borrmann is the Director, Customer Advocacy at ServiceNow. Trish really enjoys working with the C-suite and recently helped launch an executive reference initiative to bring in more C-suite customers to participate in thought leadership opportunities. We talked about the channels she utilizes to reach the C-suite, what to keep in mind when working with them, and the importance of prep work and tailoring your plan to each individual.
You can find the full transcript here.
Enjoy the podcast? We’d be over the moon if you could rate and review us on Apple Podcasts. This helps more people find out about the show. Thank you!