The Importance of Showcasing Your Customer’s Customer with Daryl Stickley

Daryl Stickley is the Founder of Rich Interactive, a corporate storytelling and customer advocacy agency that has worked with global brands like Microsoft, Adobe and Accenture. Something he said early in our conversation really resonated with me, which is that it’s easy for organizations to get tunnel vision around their value proposition, when it’s really about the outcome for the customer. He also shares his golden rules on bringing out the best in your customers on camera, the five things to remember as an interviewer, and the importance of showcasing your customers’ customer. 

You can find the full transcript here.

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