Imaan Virani is the Global Customer Marketing Manager at Adthena. She started off in the consumer marketing world at General Mills, then moved into product marketing and customer marketing in the tech world. We talk about how to lay the groundwork for the first several months in a new role, the resources she leaned on to learn about customer marketing and how she got buy-in to launch a community. There’s a ton of great advice in this interview, especially if you’re just starting off your career in customer marketing.

You can find the full transcript here.

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