Why Behavior Change is Key to Measuring Your Retention Efforts with Janet Dulsky

Janet Dulsky is the Director, Global Retention Marketing, Adobe. Janet describes her team as the “marketing arm” for customer success and has a cutting-edge approach to engagement. She shares why their framework starts and ends with talking to customers, how email and in-product guidance have become some of their strongest channels, and why behavior change is key to measuring impact.

You can find the full transcript here.

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