Maria Sturgeon is the Program Director, Peer Advantage, Customer Advocacy at Teradata. She manages their Peer Advantage Program, which has been in existence for over 20 years and is considered to be one of the top marketing programs at the company for the sheer amount of value that it generates.
On this episode, we cover:
- What makes their reference program unique
- Metrics for measuring ROI
- Reporting on progress internally
- Pivoting to more virtual events during the pandemic
You can find the full transcript here.
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