Using Customer Voice (Literally) to Support Your Customer Programs with Dana Alvarenga

Dana Alvarenga is the VP of Customer Experience at Slapfive, a customer marketing platform. She’s passionate about making the most of customer interactions by utilizing customer voice – not just in the product feedback, advisory board kind of way, but the literal voice of the customer in soundbite form.

On this episode, we discuss: 

  • Making the most of your customer interactions by turning them into soundbites 
  • How to leverage these soundbites for sales, marketing, product 
  • Partnering with success and support to garner more customer voice
  • Her 3-step process for launching customer programs
  • What she learned from building out customer education programs with 500+ attendees and 70-80% attendance rates

You can find the full transcript here.

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