Dana Alvarenga is the VP of Customer Experience at Slapfive, a customer marketing platform. She’s passionate about making the most of customer interactions by utilizing customer voice – not just in the product feedback, advisory board kind of way, but the literal voice of the customer in soundbite form.
On this episode, we discuss:
- Making the most of your customer interactions by turning them into soundbites
- How to leverage these soundbites for sales, marketing, product
- Partnering with success and support to garner more customer voice
- Her 3-step process for launching customer programs
- What she learned from building out customer education programs with 500+ attendees and 70-80% attendance rates
You can find the full transcript here.
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