How To Set Up Your Executive Sponsorship Program For Success with Kalina Bryant

Kalina Bryant is Head of Global Customer Advocacy, Customer Experience, and Executive Programs at Asana, as well as the Founder of Unapologetech and KMB Consulting. She is a seasoned customer marketing and advocacy leader with extensive experience at technology companies like Signifyd, Talkdesk, and Anaplan.

On this episode, we cover:

  • The nuts and bolts of executive sponsorship programs
  • The importance of having your customers see you as a long-term partner, not just a product
  • The best types of executive programs for different types of outcomes and stages of the company
  • The importance of celebrating wins in customer marketing

You can find the full transcript here.

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