How To Set Up Your Executive Sponsorship Program For Success with Kalina Bryant

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Kalina Bryant is Head of Global Customer Advocacy, Customer Experience, and Executive Programs at Asana, as well as the Founder of Unapologetech and KMB Consulting. She is a seasoned customer marketing and advocacy leader with extensive experience at technology companies like Signifyd, Talkdesk, and Anaplan.

On this episode, we cover:

The nuts and bolts of executive sponsorship programs
The importance of having your customers see you as a long-term partner, not just a product
The best types of executive programs for different types of outcomes and stages of the company
The importance of celebrating wins in customer marketing

You can find the full transcript here.

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