Kalina Bryant is Head of Global Customer Advocacy, Customer Experience, and Executive Programs at Asana, as well as the Founder of Unapologetech and KMB Consulting. She is a seasoned customer marketing and advocacy leader with extensive experience at technology companies like Signifyd, Talkdesk, and Anaplan.
On this episode, we cover:
- The nuts and bolts of executive sponsorship programs
- The importance of having your customers see you as a long-term partner, not just a product
- The best types of executive programs for different types of outcomes and stages of the company
- The importance of celebrating wins in customer marketing
You can find the full transcript here.
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