Crystal Anderson is Director, Customer Marketing at SheerID. She’s passionate about helping companies humanize their brands by connecting with their customers and also brings a demand gen and growth background to her customer marketing efforts.
On this episode, we cover:
- How her demand gen experience influenced her approach to customer marketing
- The value of creating an advocate maturity score
- How she built out this program without devoted software or fancy tools
- How she was able to partner with different departments on this initiative
- Tips for people who want to bring this to their own company
You can find the full transcript here.
Enjoy the podcast? We’d be over the moon if you could rate and review us on Apple Podcasts. This helps more people find out about the show. Thank you!
