Crystal Anderson is Director, Customer Marketing at SheerID. She’s passionate about helping companies humanize their brands by connecting with their customers and also brings a demand gen and growth background to her customer marketing efforts.
On this episode, we cover:
- How her demand gen experience influenced her approach to customer marketing
- The value of creating an advocate maturity score
- How she built out this program without devoted software or fancy tools
- How she was able to partner with different departments on this initiative
- Tips for people who want to bring this to their own company
You can find the full transcript here.
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