Ray Lau is Director of Growth Marketing at PowerDMS. Prior to that, Ray led customer marketing at the company, and I was really interested in how his experience in customer advocacy influenced his approach to growth.
On this episode, we cover:
- What he believes is the ultimate goal of marketing
- How his experience in customer marketing influenced his approach to growth marketing
- How the “Grow with PowerDMS” series has helped drive more upsells, renewals and retention
- How the team uses Influitive for the post-purchase customer journey and advocacy
- How the PowerDMS advocacy community helped generate >$1M worth of opportunities through online reviews
Additional Resources
You can find the full transcript here.
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