Using Gamification to Increase Customer Engagement and Advocacy with Ray Lau

Ray Lau is Director of Growth Marketing at PowerDMS. Prior to that, Ray led customer marketing at the company, and I was really interested in how his experience in customer advocacy influenced his approach to growth.

On this episode, we cover: 

  • What he believes is the ultimate goal of marketing
  • How his experience in customer marketing influenced his approach to growth marketing
  • How the “Grow with PowerDMS” series has helped drive more upsells, renewals and retention
  • How the team uses Influitive for the post-purchase customer journey and advocacy
  • How the PowerDMS advocacy community helped generate >$1M worth of opportunities through online reviews

Additional Resources

You can find the full transcript here.

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