Ray Lau is Director of Growth Marketing at PowerDMS. Prior to that, Ray led customer marketing at the company, and I was really interested in how his experience in customer advocacy influenced his approach to growth.
On this episode, we cover:
- What he believes is the ultimate goal of marketing
- How his experience in customer marketing influenced his approach to growth marketing
- How the “Grow with PowerDMS” series has helped drive more upsells, renewals and retention
- How the team uses Influitive for the post-purchase customer journey and advocacy
- How the PowerDMS advocacy community helped generate >$1M worth of opportunities through online reviews
You can find the full transcript here.
Enjoy the podcast? We’d be over the moon if you could rate and review us on Apple Podcasts. This helps more people find out about the show. Thank you!