Day: May 25, 2021

Using Gamification to Increase Customer Engagement and Advocacy with Ray Lau

Ray Lau is Director of Growth Marketing at PowerDMS. Prior to that, Ray led customer marketing at the company, and I was really interested in how his experience in customer advocacy influenced his approach to growth. On this episode, we cover:  What he believes is the ultimate goal of marketing How his experience in customer marketing…

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