Lessons From Building EMEA Customer Marketing Programs From Scratch with Fiona Partlow

Fiona Partlow is the Senior Manager, Global Customer Reference Program at Nutanix. She kicked off her career in customer references at Oracle, then built out the EMEA customer marketing programs at VMware and Nutanix. 

On this episode, we cover: 

  • Starting customer marketing programs from scratch at VMware and Nutanix
  • Why flexibility and adaptability are key when running an EMEA program
  • Why relying on local teams is incredibly important
  • How she prioritizes what stories to focus on
  • How her quarterly dashboard encourages healthy competition amongst reps
  • How she created a customer anecdote document to help reps

You can find the full transcript here.

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