Sam Shepler is the CEO of Testimonial Hero, a global B2B video testimonial creation service. He’s worked with companies like Google, Medallia and Hopin to create testimonials that reduce friction in the sales cycle and close deals more quickly.
On this episode, we cover:
- Leveraging different types of customer video content throughout the whole buyer journey (not just a specific stage)
- The most common customer video pitfalls
- Winning over your sales team by creating objection crushers
- How to be more strategic about what kinds of videos to create
- His take on measuring ROI of video testimonials
- Tips for filming customer videos remotely
Additional resources:
- Book recommendation: The Messenger is the Message
You can find the full transcript here.
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