4 Key Customer Advocacy Metrics That Matter Most to Your C-Suite with Helen Feber

Helen Feber is the Managing Partner at Referential, Inc., a consultancy that has been delivering innovative, high-quality advocacy-related services globally for over 26 years. She is also on the oversight committee at ICCAP, the Institute of Certified Customer Advocacy Professionals.

On this episode, we cover:

  • Her four critical metrics for persuading the C-suite of the value of advocacy
  • How you can help your advocates build up their own networks with a mentor-mentee buddy system
  • Why customer advocacy is a business imperative for today’s buyer’s journey
  • Why she decided to help start ICCAP (Institute of Certified Customer Advocacy Professionals) and the importance of getting certified
  • How to connect with customers in the new normal with COVID and remote work

Additional resources:

You can find the full transcript here.



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