The Benefits of Customer Advocacy (From An Advocate’s Perspective) with Jeff McKittrick

“It makes you feel good because you get recognized as a leader externally, versus just focusing on being in your day to day job, where you’re not thinking about your next move, or your next promotion, or your next job at another company.” – Jeff McKittrick

Jeff McKittrick is the Managing Director of Digital Sales Strategies at the Revenue Enablement Institute. Jeff is a little different than our usual type of guest in that he’s actually been on the other side of the coin as a customer advocate himself, most recently for a software company called WalkMe. He’s been on advisory boards, presented at Analyst Days, jumped on reference calls, you name it. (Note: Jeff has since joined WalkMe as their VP of Sales Execution.)

I’ve always been fascinated by why customers advocate in the first place, and Jeff was kind enough to let me pick his brain. I learned so much from delving into his point of view, so I hope you find it valuable as well. (Thank you again to Samyutha Reddy for introducing us!)

On this episode, we cover:

  • What he defines as a great experience from a customer standpoint
  • What he sees as the benefits of being a customer advocate
  • How to be respectful of a customer’s time
  • The importance of figuring out what opportunities your customers will find valuable
  • His recommendations for building relationships and engaging with customers during these uncertain times

Additional resources:

You can find the full transcript of the episode here.

Thanks for tuning in! If you enjoyed this podcast, I would be over the moon if you could share it with others, especially those in the customer marketing and advocacy space. For more interviews with advocacy leaders and tips on creating customers that will sing your praises, head on over to



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