Day: September 29, 2020

How to Launch and Manage Your Sales Reference Program as a Team of One with Liv Schichtel

“At the end of the day, the biggest, [most] important thing in this role is that customer relationship. You don’t want to lose that customer relationship just to get another customer.” – Liv Schichtel Liv Schichtel is the Customer Marketing Manager at AvidXchange. A popularly requested topic for this show is around setting up sales reference…

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Transcript: How to Launch and Manage Your Sales Reference Program as a Team of One with Liv Schichtel

On this episode, I was joined by Liv Schichtel, Customer Marketing Manager at AvidXchange. A popularly requested topic for this show is around sales reference programs, including how to set them up and how to scale them. Liv came highly recommended as a marvelous example of a team of one who has been able to…

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