Day: September 15, 2020

Why Customer Advocacy Should Be a Standalone Department (Similar to Success or Marketing) with Hollie Wegman

“There’s no more authentic way to explain to someone what a product does and how it might change their work, then through hearing a similar person using that product. It’s much more powerful than the company itself running an ad that says, This is going to change your life.” – Hollie Wegman Hollie Wegman is…

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Transcript: Why Customer Advocacy Should Be a Standalone Department (Similar to Success or Marketing) with Hollie Wegman

On this episode, I was joined by Hollie Wegman, Executive-In-Residence at Redpoint Ventures. Previously, she was the VP of Marketing at Segment and Envoy. I love exploring customer advocacy from as many angles as possible, and I thought it would be great to bring Hollie on to provide a more macro, birds eye view around…

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