Day: September 8, 2020

Transcript: How to Craft Compelling Stories by Thinking Like a Hollywood Producer with Audrey Zigmond

On this episode, I was joined by Audrey Zigmond, EMEA Customer Marketing Manager at Contentful. Previously, she ran customer marketing at HR technology startups like Lever and Reflektive. She has a particularly unique background, including things like producing events for Burning Man and performing in an ABBA cover band—and that diversity of experiences has shaped…

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How to Craft Compelling Stories by Thinking Like a Hollywood Producer with Audrey Zigmond

“It’s our job as marketers to make the company look good, to make the people working there look good, to make customers look good, but especially with customer marketing, because you’re taking your most valuable resource and really making them a star.” – Audrey Zigmond Audrey Zigmond is the Customer Marketing Manager, EMEA, at Contentful….

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