Day: July 28, 2020

How To Position Customer Advocacy as “Must-Have” Instead of “Nice-to-Have” with Claire Grove

“It starts and finishes with: what was it that your business is trying to achieve?” – Claire Grove Claire Grove is the Customer Advocacy and Storytelling Strategy Director at ServiceNow. Previously, she ran UK customer advocacy at Microsoft, as well as the EMEA customer reference program at Salesforce. Claire has this incredibly calming energy and…

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Transcript: How to Position Customer Advocacy as “Must-Have” Instead of “Nice-to-Have” with Claire Grove

On this episode, I was joined by Claire Grove, Customer Advocacy and Storytelling Strategy Director at ServiceNow. Previously, she ran UK customer advocacy at Microsoft, as well as the EMEA customer reference program at Salesforce. Claire has this incredibly calming energy and it’s clear just how much passion she has for this work. We talk…

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